Writing has been at the center of my life for a very long time. I love working with creatives, entrepreneurs, small business-owners and clients big and small to collaborate on copy that will drive their business forward.
Emails
Social posts
Paid social ads
Web pages
Client-facing presentations
New business pitches
Internal communications
Employee handbooks
Product detail copy
Branding guides
Blog Posts
White Papers
Case Studies
Scripts
Podcast ads
RFP’s
Instructions and training guides
Yearly reports
Catalog copy
Packaging
For most copywriting work, I work on an hourly rate. However, some projects require a package-based pay approach.
To receive a quote, drop me a line! Learning about your project scope helps me quote you an accurate and competitive rate.
Writing email that readers will not only open, but act on is an area of copywriting where I excel. Successful email requires excellent copy and content, as well as a strategic approach to campaign timing and messaging. Whether it’s monthly newsletters, weekly announcements, automated marketing campaigns or email sales funnels, I love combining my strategic talents and writing skills for email that converts.
Blogs are a great way to drive organic traffic to your site. With a blog you’re able to tell larger stories, build a lifestyle around your product or brand, and offer something of value to your audience. I’ve been blogging for over ten years, and I know how to translate that experience into super readable blog content that will engage your audience and build trust.
With a design background and passion for aesthetics, I excel at creating pitches and presentations that inform AND look amazing.
Copy for social requires an understanding of platforms and how they are used, as well as a quick wit and direct approach. An understanding of internet and meme culture, and an obsession with current events and trends also helps. Luckily, I possess all these skills in spades.
I’ve lent my pen to longer-format pieces like case studies and white papers. I’m also comfortable in the more technical side of things, including employee manuals, how-to guides and instruction booklets.
My love letter to all things wellness. Cipresso E Palma is a shop selling digital planning tools that help women live their ideal life now. It’s also where I blog about all of my favorite things in the health, wellness and beauty industry.
Blogging and maintaining a digital journal was a huge passion of mine in my twenties. The blog is still up, but my newer blog posts can be found on Cipresso E Palma.
I am currently at work on a manuscript for a fiction book. It is a murder mystery set in Marfa, Texas.
My blog post and interview with Minneapolis-based illustrator Kate Worum went viral after my interview and site was featured on MissMoss.com as a blog to watch. MissMoss is the lifestyle and design blog of Diana Moss, a blogger and designer living in Cape Town, South Africa, with over 3.1 million unique followers.
An in-depth digital plan, a strong social media strategy and visual content that inspires are key. As a multi-talented creative with the vision of an art director and the strategic mind of a marketer, I help brands tell their story in an artful and authentic way that builds engaged and passionate communities online.
Write copy and create digital content
Manage websites (wordpress, squarespace)
Manage ecommerce shops (shopify)
Manage affiliate marketing programs
Lead and coordinate influencer marketing strategies
Develop and execute social media strategy
Clarify your brand’s visual aesthetic
Style and produce social photoshoots
Manage and write your blog
Lead email marketing strategy and content
Graphic design and content creation for social
Develop customer personas, sales funnels and customer journey maps
Record, edit, and publish podcasts
Run ads and manage ad campaigns (FB, IG, Pinterest)
Plan and execute events
Plan and coordinate tradeshows
Work as sales rep during tradeshows and corporate events
Lead teams and influence/motivate others
Art direction, location scouting and styling
Manage editorial & content calendars
Online community management
Create content marketing plans for emerging digital platforms
Develop and manage CRM strategy
Run paid social ad campaigns and retargeting efforts
Identify a content marketing strategy based off your customer’s unique needs
Connect with your audience and build community through Digital
Build coalitions of client and consumer support with a sound strategy for social, email, and digital.
For most digital strategy and social media work, I work on a project-based system, but I am also able to help out on a hourly rate if that’s what you or your small business needs.
To get your free consultation and quote today, drop me a line! Learning more about your specific needs and vision will help me quote you a rate that’s both accurate and competitive.
I put a deep level of thought and strategy into my client proposals. If you’re looking for help with social media, email marketing or influencer outreach, download some proposals I’ve created in the past to get a feel for how I go about creating social and digital strategies for clients across diverse industries.
BEGINNER STRATEGY - basic social strategy
Deliverables: An in-depth strategy booklet developed for your business, a fully-formed content approach that takes into account organic and paid reach, visual strategy and branding, social tone and voice guide, competitive analysis, weekly and monthly reporting, and more per your project requirements.
ADVANCED DIGITAL STRATEGY for social, email, web, crm, search, and influencer marketing
Deliverables: An in-depth strategy booklet for social, email, web, crm, search and influencer marketing. A fully-formed content approach that takes into account organic and paid reach, visual strategy and branding, social tone and voice guide, competitive analysis, and more per your project requests.
VISUAL BRANDING for PINTEREST - THE BASICS
Deliverables: An in-depth strategy booklet outlining your Pinterest approach, content to share on your platform with text overlay, branded watermarks, and original photography.
FROM $1300/month
INTERMEDIATE STRATEGY- social + email content
Take your market reach to the next level with both social and email content that will build your audience and convert more leads.
Deliverables: An in-depth social + email strategy booklet developed for your business, a fully-formed content approach for email and social that takes into account organic and paid reach; visual strategy and branding identification, social tone and voice guide, competitive analysis, and more per project requirements.
VISUAL BRANDING for INSTAGRAM - THE BASICS
Deliverables: An in-depth visual content strategy with styled photography for your brand, CMYK brand color profiles, graphics, and design elements for IG Stories, IG Highlights, and more.
EMAIL MARKETING & CRM STRATEGY
Deliverables: Customer Personas, Digital Content Strategy, Buyer Journey and Sales Funnel, Content Calendars, Email Sales Funnels, Automated Campaigns, Drip Campaigns, CRM System Set-Up and Management, Campaign Reporting, Monthly Reporting, assistance with other marketing automation activities as needed.
FROM $2200/month
Every brand is different, which is why I work to collaborate with you to develop a custom plan and package that will give you everything you need to get started with your digital and social media –and nothing that you don't.
TERMS AND CONDITIONS
It is my honor to create branded content for your social and digital channels. To learn more about my house rules when it comes to usage rights, project scope, and other particulars, click here.
In order to get your audience reading your wonderful copy and perusing your lovingly-crafted website, you need engaging, cohesive imagery that attracts their eyeballs and compels them to click-through to the link in your bio or to your new product or service. That's where I come in. With a sensitivity to design, color, composition, and lighting, I can create beautiful images for your social channels that will feel warm, relatable, and right for your brand.
