LBE Design

Copy, Content, and Catalogs
for Luxury Mexican Design House

Elevated print, copy, and web collateral for boutique design firm
based in san Miguel de allende Mexico.

THE RESULT

For the company’s flagship line of ceramics found at Lulu and Georgia, Lululemon, and Room & Board, we kept a clean, minimal, and mid-century modern aesthetic. Lines were crisp, copy short and color stories clean. From design to copy, we took a “less-is-more” approach and let the product speak for itself.

THE CHALLENGE

LBE Design—a boutique design studio based in San Miguel de Allende, Mexico—needed elevated content and an air-tight digital marketing strategy to grow sales across trade, wholesale, and DTC accounts. To differentiate their portfolio of luxury brands and stand out in a crowded marketplace, I was tasked with creating a brand ethos and identity for each line and managing all digital and print marketing projects. Performance was measured against Shopify sales, Google Analyticss results, and number of new accounts created.