Morsekode

Branding and strategy work for Minneapolis-based agency

content strategy, brand discovery and sales funnel creation for cargill’s truvia and Dockzilla’s b2b logistics infrastructure

buyer personas

Knowing what to say and how to say it starts with knowing who your customers are, what they care about, and what they need from you. Working on buyer personas is some of the most exciting and relevant work that can be done to invigorate and guide your marketing efforts, and it’s some of my favorite types of projects to work on.

customer journeys

Knowing the entire sum of experiences your clients or customers face when interacting with your brand is a key understanding that will help you understand how to build a broader coalition of support and how to be of ultimate service as a marker. Click below to see some of the customer journey exploration and identification I’ve worked on.

ux design

From wireframes for websites and emails to apps and mobile experiences, designing an easy, intuitive and engaging experience is paramount. Check out some of the UX design work I’ve done below.