Scalefast

White Papers, Website Wireframes, and Sales Collateral
for L.A.-based Tech Startup

copywriting, editing, social content & UX Design for b2b e-commerce tech company


THE ASSIGNMENT:

Scalefast, (now part of ESW) was an L.A.-based tech startup offering DTC (direct-to-consumer) e-commerce solutions to brands in the luxury, beauty, and gaming industries.

While working at Scalefast as their copywriter and digital marketing manager, I wrote the copy for every piece of branded collateral and digital content the company published. In addition to writing, editing and proofing I was also responsible for UX design + copy while creating graphics and imagery for the brand’s social, email, and blog channels. Finally, I also managed our content management platforms and the company email marketing strategy. Paid retargeting ads, CRM-based email drip campaigns, and the training of new marketing department employees were other projects and duties I assisted with.

CLIENTS I WORKED WITH:

  • LOGITECH

  • L’OREAL

  • SALVATORE FERRAGAMO

  • CLUB MED

  • MAISON MARTIN MARGIELA

  • CHANEL

  • GUCCI

  • KERING

  • WIZARDS OF THE COAST LLC

  • GIVENCHY

work I did:

  • Content Marketing Strategy + Planning

  • White Papers

  • Case Studies

  • Project Management in Asana

  • Wordpress-based Website Management + Publishing

  • UX Wireframes

  • UX Copy

  • Mailchimp-based Email Marketing Management

  • Graphic Design + Content Creation for Social + Web

  • Proofing, Editing, and Translating (Languages: French, English)

  • Social Media Management + Posting

  • Hubspot-based Customer Relationship Management + Email Drip Campaigns

““Master the topic, the message, and the delivery.””
— Steve Jobs

Ebooks

“Five Conversion Blockers and How to Fix Them” was part one in a five-part eBook series I wrote for Scalefast. This Ebook focused on how to improve a website’s UX design.

White Papers

Our clients were from the luxury, beauty, and gaming industries. Case Studies, white papers, and sell sheets focused on projects completed for brands like L’Oreal, Salvatore Ferragamo, Givenchy, Tods, Gucci, Maison Martin Margiela, Tile, Logitech, Electronic Arts, and Activision.

 

Case Studies

Writing longform content, such as ebooks, whitepapers, case studies, and SEO keyword-rich blog posts was the majority of my work for Scalefast. Our marketing strategy was based heavily on content marketing techniques and funnel-based inbound sales acquisition. Case studies like these showcased the power of our eCommerce solutions for prospective clients in the luxury industry.

UX Design + Copy

As the company grew in size, services, and clients a website refresh was called for. I designed the new page layout design in Adobe XD and wrote the UX copy in addition to making recommendations on font, color palette, and static background elements.